About Our Training

The 9 steps to preneed success covered in FPC's Training Program
  • Lead Generation
  • Lead Management
  • Appointment Setting Skills
  • Key Presentation Skills
  • Managing Objections
  • Soft Sales Closing Skills
  • Organization Skills
  • Goal Setting
  • Effective Follow-up

"You can't learn how to ride a bike at a seminar." That's the motto we use at FPC with our hands on approach to soft touch sales training.


Whichever FPC marketing system your Funeral Home may utilize, FPC provides comprehensive training before implementation to ensure each program is carried out as effectively as possible. We provide on-site, telephone, and web training and will perform whichever method we mutually agree to be best suited for your firm and the program(s) in use.


We provide hands-on assistance to ensure you receive maximum results, whether from a marketing campaign, seminar, community event, or any other marketing tools we may provide. Our training system develops habits, so sales counselors' presentations come naturally to them and they consistently produce genuine results.


In-Field Training


Our most effective training program, is our in-field training for preneed counselors.


As a result of 30 years of experience and success, FPC has developed a comprehensive 2-week preneed counselor training program that will help:


  1. Increase soft close rates in the presentation
  2. Form lasting relationships with families

Both are goals anchored in techniques and procedures that have proven effective in the past and remain consistent today.

FPC can bring in a counselor to train and work on behalf of your Funeral Home, or you may choose to work with an existing Funeral Professional or sales counselor on your staff. Whichever case, they will participate in an intensive two-week one-on-one session with a top-performing member of our sales team.

Week 1: Shadowing and observing of the sales professional in family presentations.

Week 2: The counselor assumes control of the presentation under supervision of the training of sales/funeral professionals.

The typical FPC counselor, after just two weeks of training, is capable of writing business ranging from 600 thousand- 1 million dollars per year of preneed contracts depending on the size of the firm and the scope of the marketing strategies.


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