Custom Marketing
Providing Custom Marketing Solutions For Your Families & Value For Your Firm
We understand that at the core of each funeral home’s business is a passion for helping families.
Our own roots are in funeral service, so that same passion for helping families when they need it most is rooted in everything we do and in every program we offer. Our marketing solutions have been tried, tested, and perfected to give you the competitive advantage in your market while also providing your families with comfort and service at their time of need.
Keep scrolling to learn more about our multi-faceted approach to custom marketing for funeral homes.
Raise Your Hand Marketing
No aggressive sales tactics here. Through subtle, yet effective marketing, we place the ball in the family’s court and allow them to essentially “raise their hand” to learn more about pre-planning from your funeral home.
Community Outreach
Engage with families on a more personal level through meaningful seminars designed to help families answer the question, “How do you want to be remembered?”
Exclusive Aftercare
Don’t let your last contact with families be a bill in the mail. Continue to serve families following a loss through our innovative SoftTouch program and Family Service Program.
Training
You can’t learn how to ride a bike at a seminar. That’s why our hands-on training program takes place in the field so preneed sales counselors learn first-hand what it takes for preneed success.
Guaranteed Travel Assurance Plan (GTAP)
The Guaranteed Travel Assurance Plan is peace of mind for your families. Membership will cover all the costs associated with returning a loved one to the area of their legal residence, should they pass away in another country or more than 100 kilometers from home.
Partner with FPC
When it comes to partnering with FPC, the proof is in the pudding. Join more than 250 funeral homes that have chosen FPC to deliver solutions that will help you soar above your competitor all while staying true to the values and integrity of your funeral home.